Brothers
Create Cohesive Campaigns for Brothers’ Fall and Spring Seasons
![](https://www.joakimkullmer.se/wp-content/smush-webp/2023/03/Screenshot-2023-03-16-at-07.44.03.png.webp)
![](https://www.joakimkullmer.se/wp-content/smush-webp/2023/03/Screenshot-2023-03-16-at-08.46.57.png.webp)
As Art Director at Brothers in 2019, my main objective was to create a modern and commercially appealing campaign for their upcoming fall and spring seasons. Working closely with their in-house team, I led the planning and finalization of assets for all channels.
The campaign was designed to reflect a modern, casual style that would resonate with Brothers’ target audience. Through effective collaboration and leadership, we were able to create a visually striking campaign that accurately conveyed the brand’s values and identity.